The spotlight is on CoverGirl this week as a newspaper article highlights the 'finer' details of their new ad campaign. This time it's all about the use of lash inserts in their advert for the new LashBlast . Surely almost all of the cosmetics giants use false lashes now in their mascara ad campaigns and we're all aware of that, non? I don't agree with it, it is false advertising as the mascara can't create that particular look on it's own, and the tiny blurb at the bottom, well who reads that? I personally can't believe they can get away with it, yet you know what it's like, once one starts, they are all at it and I think we can get a bit brainwashed and blase to it at the same time. After all, the whole image is photoshoped anyway so is anything real? For now I'm sticking to my tried and tested False Lash Effect Mascara from Max Factor. It does work length and volume well and seems to do what it says on the tin without overpromising. Let me know your favourite mascaras and join the beauty advertising debate!
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